Bruce Sterling is at his best when speaking.
I’ve always found his novels to be underwhelming, but I’ll listen to anything he has to say. When speaking, the lens of his cultural critique is combined with dry wit, a rambling Texan drawl, and a faint sense of bemusement at the weirdness of the world and his place in it. The Long Now Foundation recently released a recording of his talk at The Interval, How to Be Futuristic, which should probably be retitled How to Be Bruce Sterling.
One of my favorite talks by Sterling is The Body in the Virtual World. Recorded in 1994, he was fresh off The Hacker Crackdown, completing Heavy Weather, and at peak cyber-punk.