I think he's got it

Jeff Vail’s Four Virtues:

I. Own only that which you must presently use, for all else is deceit. Use little, as virtue is derived from experience, not consumption.

II. Simplicity is virtue. The most beautiful form of simplicity is the elegant circle of self-sufficient consumption and creation. In all forms of accounting, do not consume more than you have already created.

III. Virtue is found not in secrecy or in the constraint of freedom, but in acknowledgement, and accepting responsibility for all costs of one’s actions.

IV. Understanding the universe of connection is virtue. Connect with space through silence. Connect with time through experience. Free yourself from ego through awareness. Protect transcendent beauty.